"Don't evaluate a book by its cover" is an old saying for a good factor..

Elegant book cover styles can develop a favorable impression and make you more likely to evaluate the composing quality more positively. But these qualities– cover art and writing– are different and unique features of books..

So why do we allow the judgment of one quality to overflow to another unrelated trait?.

In this episode of Choiceology with Katy Milkman (), we take a look at a propensity to enable our judgments of one quality of an individual (or item or business) to extremely affect our judgments of another, unassociated characteristic of that same person or item or company..

The Traitors is a popular reality television program, where contestants are assigned either the role of a "Faithful" or "Traitor." Those picked as Traitors eliminate Faithfuls each night and attempt to keep their identity a trick so the Faithfuls don't vote to eliminate them. By the end of the video game, over $100,000 is up for grabs for those left standing. However how can the Faithfuls seek the Traitors and decide whom to banish? How do individuals form judgments of others and choose whom to trust? Wilfred Webster was a contestant on The Traitors, Season 1, on the BBC and played the video game remarkably, leveraging the method he appeared to other participants to make it to the end..

Wilfred Webster () is the runner as much as The Traitors, Season 1, on the BBC. Before The Traitors, Will handled face-to-face fundraising for among the biggest charities in the U.K. Today, he's a content developer () and fundraising consultant..

Next, Katy speaks with Daniel Read () about his research on how our examinations of a person or item or company on a single characteristic can overflow and excessively affect our judgments of that same person or item or business on another, different characteristic. You can find out more in Daniel's recent paper entitled "CSR Halo: The Gift that Continues Offering ()?".

Daniel Read () is a professor of behavioral science at Warwick Service School () at The University of Warwick in the U.K..

Choiceology is an original podcast from Charles Schwab..

If you take pleasure in the program, please leave a rating or review on Apple Podcasts ()

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Important Disclosures.

The comments, views, and viewpoints revealed in the discussion are those of the speakers and do not necessarily represent the views of Charles Schwab.

Data consisted of herein from third party companies is gotten from what are thought about trustworthy source. However, its accuracy, completeness or reliability can not be guaranteed and Charles Schwab & Co. expressly disclaims any liability, consisting of incidental or substantial damages, arising from mistakes or omissions in this publication..

All corporate names and market data revealed above are for illustrative purposes just and are not a suggestion, deal to offer, or a solicitation of an offer to purchase any security. Supporting documents for any claims or statistical info is available upon request..

Investing involves risk consisting of loss of principal.

Because ecological, social and governance (ESG) strategies omit some securities, ESG-focused products might not have the ability to make the most of the exact same opportunities or market trends as products that do not utilize such methods. Additionally, the requirements utilized to select companies for investment may result in buying securities, markets or sectors that underperform the marketplace as a whole.

The book How to Modification: The Science of Receiving from Where You Are to Where You Wish to Be is not associated with, sponsored by, or backed by Charles Schwab & Co., Inc. (CS&C o.). Charles Schwab & Co., Inc. (CS&C o.) has not examined the book and makes no representations about its material.

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