You've probably captured yourself indulging after an exercise or a video game or a stretch of healthy eating. Possibly it was a pint or two after a soccer game or an additional piece of cheesecake after an energetic hike. These indulgences are simpler to justify after a healthy activity. Paradoxically, though, these indulgences can reverse a few of your effort. So why do we tend to act in this manner?.
In this episode of Choiceology withKaty Milkman (), a take a look at how we validate our choices based on previous behavior.
Alfred Nobel () was an extremely successful innovator and businessman. His creation of dynamite () changed market and conserved lives by reducing making use of precariously unsteady nitroglycerin (). But his credibility suffered as he became associated with a few of the unfavorable usages of his development..
Gustav Källstrand is the senior manager at the Nobel Prize Museum () in Stockholm, Sweden. He informs the story of how Alfred Nobel inadvertently read his own obituary (spoiler: it was not a positive story) and the efforts Nobel undertook to save his track record.
Next, Uzma Khan () signs up with Katy to discuss why individuals utilize "good" habits to validate "bad" habits, and vice versa. She discusses her research study () into this compensating behavior and how it impacts whatever from health to consumer choice to charitable giving.
Uzma Khan is an associate professor of marketing at the University of Miami ()..
Lastly, Katy discusses how this phenomenon relates to what Nobel laureate Richard Thaler () calls mental accounting (), where we tend to put time and money (and in this case morality and self-control) into accounts, although they are fungible resources..
Choiceology is an original podcast from Charles Schwab (). For more on the series, visit schwab.com/podcast (). [RP1] ().
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The book How to Modification: The Science of Obtaining from Where You Are to Where You Want to Be is not associated with, sponsored by, or backed by Charles Schwab & Co., Inc. (CS&C o.). Charles Schwab & Co., Inc. (CS&C o.) has not evaluated the book and makes no representations about its material.
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