Summit Fever

Imagine that you have actually put in effort toward a goal, however things have not rather exercised the method you hoped. Perhaps your objective was more expensive than you expected; maybe it's taking longer to reach than you thought. So the concern is, do you double down and continue to pursue that progressively difficult objective, or do you proceed to something brand-new? Do you fish or cut bait?

On this episode of Choiceology with Dan Heath (), we take a look at how previous effort, time or cost can influence the way we make choices moving on– even when they should not.

The episode begins on an auction house floor however quickly climbs to the top of the greatest peak worldwide. Along the way, you'll see how typical is the lure to continue no matter what, and how it impacts all kinds of decisions, huge and little.

Professor Michael Roberto () describes how to recognize this bias in your day-to-day life. You can read his paper on how it might have affected some life-and-death choices at the top of Mount Everest.

Lou Kasischke's book on his experience on the 1996 Mount Everest exploration is called After the Wind. ()

You'll likewise discover how to eliminate back against the influence of this trap in a story about Intel () CEO Andy Grove ()– one of the most successful magnate of the 20th century.

And to learn more about making investment choices with an eye towards the future, take a look at our bonus offer post "Do not Look Back." ()

Choiceology is an initial podcast from Charles . For more on the series, check out .com/podcast. ()

If you take pleasure in the program, please leave a ⭐ ⭐ ⭐ ⭐ ⭐ score or evaluation on Apple Podcasts. ()

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