Spoiled for Choice: With Guests Barry Schwartz & Jen Glantz

Standard economic theory states that more choice needs to always be better than less. After all, if the cereal aisle has corn flakes, honey nut corn flakes, toasted coconut corn flakes, chocolate corn flakes, multi-grain flakes, and all the rest, you'll undoubtedly have the ability to discover the breakfast carbohydrates that suit your taste completely. However it ends up that, in certain situations, more choices can be detrimental.

In this episode of Choiceology with Katy Milkman (), we look at how having a lot of choices can sometimes produce anxiety, reduce complete satisfaction, and even lead us to abandon the choice we had actually planned to make altogether.

You'll speak with expert bridesmaid (yes, that's a real thing) Jen Glantz about her experiences supporting brides through the lots of decisions they face in preparing a wedding event. Jen has actually seen it all: the fatigue, the indecision, the anxiety, and the psychological toll that can result from managing myriad options while planning the big day.

Jen, herself, is now engaged to be wed. But rather than subject herself to that giant list of big day options, she has developed a smart strategy to offload the decision-making effort.

Jen Glantz runs Bridesmaid for Hire () and is based in Brooklyn, New York.


Barry Schwartz () is an academic authority on this phenomenon. His book The Paradox of Option () challenged standard economic theory about the energy of ever-expanding alternatives in flourishing societies..

Barry joins Katy to explain where choice overload happens, and where it doesn't, and to discuss the advantages of satisficing when it comes to selecting televisions or dining establishments or blue denims..

Barry Schwartz is the Dorwin P. Cartwright Professor Emeritus of Social Theory and Social Action at Swarthmore College ().

Choiceology is an original podcast from Charles (). For more on the series, check out .com/podcast ().

If you delight in the show, please leave a ⭐ ⭐ ⭐ ⭐ ⭐ rating or review on Apple Podcasts. ()


Crucial Disclosures:.

All expressions of opinion go through change without notification in response to shifting market conditions.

The comments, views, and opinions expressed in the discussion are those of the speakers and do not necessarily represent the views of Charles Schwab.

Information included herein from third-party providers is acquired from what are considered reputable sources. Nevertheless, its precision, efficiency or dependability can not be ensured.

All corporate names are for illustrative purposes only and are not a recommendation, deal to sell, or a solicitation of a deal to purchase any security.

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Spoiled for Choice: With Guests Barry Schwartz & Jen Glantz

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