Vitamin C is a cure for the common cold. Bats are blind. Sugar makes children hyper.

All of these statements are false. So why are they so prevalent? And why do they feel so true?

In this episode of Choiceology with Katy Milkman (), we take a look at a phenomenon that can cause us to believe inaccurate information more than we should, and also lead us to rely on trustworthy details less than we should.

If you're over a specific age, you may keep in mind good friends or family panicking about MSG, or monosodium glutamate, particularly in American Chinese food. But those health issues came from a single letter to the editor in The New England Journal of Medication– and a media storm that duplicated incorrect info. Jennifer LeMesurier () discovered this letter and set off on a journey to trace the origins of the MSG scare and find out why the misconceptions about this ingredient are so consistent..

Jennifer LeMesurier is an associate teacher of writing and rhetoric at Colgate University () and the author of Inscrutable Eating: Asian Appetites and the Rhetorics of Racial Consumption ().

Next, Katy talks with Tali Sharot () about her research on the illusory truth effect– the concept that individuals are more likely to believe and share duplicated details, whether the details is precise.

You can learn more in the paper Tali co-authored, entitled "The Illusory Truth Result Causes the Spread of False Information ().".

Tali Sharot is a professor of cognitive neuroscience at University College London () and an associated professor in MIT's Department of Brain and Cognitive Sciences (). Her newest book, co-authored with Cass R. Sunstein (), isLook Again: The Power of Observing What Was Always There ().

Choiceology is an original podcast from Charles Schwab..

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The book How to Modification: The Science of Getting from Where You Are to Where You Want to Be is not associated with, sponsored by, or backed by Charles Schwab & Co., Inc. (CS&C o.). Charles Schwab & Co., Inc. (CS&C o.) has actually not examined the book and makes no representations about its content.

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