The majority of parents come across resistance from their children. Possibly when the kids are young and turning their noses up at veggies, or when they're teenagers and balking at curfews or dress codes.
So what's the very best way to encourage good options in the face of a rebellious kid? Or a defiant adult, for that matter?
In this episode of Choiceology with Katy Milkman (), we take a look at the surprising ways that resistance to authority can be leveraged for positive change..
During the mid 1990s, the " Reality" anti-youth smoking cigarettes campaign () was all over. Many television advertisements cleverly utilized the teenage fondness for rebellion, using guerilla filming strategies and exposing surprise truths about smoking cigarettes known to the tobacco industry for many years. The campaign significantly lowered youth cigarette smoking rates and stays among the most effective projects in history. Fran Kelly was on the frontlines, leading the ad campaign at Arnold Worldwide..
Francis "Fran" Kelly () is the president and CEO of branding consulting firm CEOVIEW Branding. () He was previously the president and CEO of international ad agency Arnold Worldwide.
Next, Katy speaks with Christopher Bryan about his research on leveraging rebellion as a method to encourage healthy consuming among teenagers. You can find out more in his paper entitled "Harnessing Adolescent Values to Inspire Healthier Consuming. () ".
Christopher Bryan () is an associate professor of company, government, and society at the University of Texas at Austin's McCombs School of Organization. () He is likewise co-founder and co-director of the Texas Behavioral Science and Policy Institute. ().
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