You may observe that charity campaigns tend to focus on the stories of a couple of people or families, which those stories are frequently abundant with psychological content but light on information and data. There's a factor for that.
In this episode of Choiceology with Katy Milkman (), we look at the various methods we tend to be mesmerized and motivated by individuals and their stories, while on the other hand, we often end up being numb or disengaged when presented with large numbers or statistical details.
Carol Quirke () informs the story of Dorothea Lange () and her most famous photo. Dorothea Lange was a documentary photographer who did important work raising awareness of the plight of migrant workers during the Great Depression. But one of her images stands above the rest: Migrant Mother (). You'll hear the story of how that photo came to be, and the result it had on public law.
You can view the image online at the Library of Congress ().
Carol Quirke is a professor at SUNY Old Westbury (), and the author of Eyes on Labor () and Dorothea Lange, Documentary Photography, and the Twentieth Century: Transforming Self and Country ().
Next, Deborah Small () signs up with Katy to go over 2 separate but related phenomena that describe the method we process information about small and great deals. You can read her paper with George Loewenstein () called Helping a Victim of Helping the Victim: Selflessness and Identifiability () for a much deeper description of the identifiable victim impact () and you can discover more about scope insensitivity through the work of Paul Slovic () and others in the paper Scope insensitivity: The limits of user-friendly assessment of human lives in public policy ().
Deborah Small is the Laura and John J. Pomerantz Professor of Marketing and Psychology at The Wharton School of the University of Pennsylvania ()..
Lastly, Katy gives you basic techniques to assist put bigger numbers in context, and to make better decisions around relatively abstract data.
If you delight in the program, please leave a ⭐ ⭐ ⭐ ⭐ ⭐ rating or evaluation on Apple Podcasts. ().
All expressions of opinion go through change without notice in response to moving market conditions.
The remarks, views, and viewpoints expressed in the presentation are those of the speakers and do not necessarily represent the views of Charles Schwab.
Data contained herein from third-party suppliers is gotten from what are considered dependable sources. Nevertheless, its precision, efficiency or reliability can not be guaranteed.
The book How to Change: The Science of Obtaining from Where You Are to Where You Want to Be is not connected with, sponsored by, or backed by Charles Schwab & Co., Inc. (CS&C o.). Charles Schwab & Co., Inc. (CS&C o.) has not reviewed the book and makes no representations about its content.