The Battle of Midway. Saltine crackers. Carnival games. What do these relatively unrelated things share? Well, they're linked by a typical mental trap– one that impacts the method we all make choices. In this first episode of Choiceology with Dan Heath, () we expose this bias and discuss how it affects choices, big and little. Jonathan Parshall () informs the significant story of how it affected the course of history during a The second world war fight. An absurd cracker-eating contest shows the mistakes of this predisposition in real time. And Professor Don A. Moore () explains the history and psychology behind the bias and offers guidance on how to reduce its results.

Discover more about how this bias might be affecting your investing results in this article. ()

Choiceology is an initial podcast from Charles Schwab. ()

If you delight in the show, please leave a ⭐ ⭐ ⭐ ⭐ ⭐ rating or evaluation on Apple Podcasts. ()

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