You're an independent-minded individual. You choose on your own based upon the best information readily available. You own your choices, right or incorrect. Right?
No so quickly. You are, in reality, a social animal. You take many noticeable and unnoticeable cues on how to act from the people around you– household, colleagues, pals, social media, even the folks in the elevator or on the bus. So your decisions and habits aren't always as independent as you may think.
In this episode of Choiceology with Katy Milkman (), we look at a phenomenon that might have you keeping up the crowd, even when it's not in your benefit.
The episode starts with an experiment. A benign however strange habits appears during an otherwise normal orchestra wedding rehearsal. It begins with a couple of members but spreads quickly through the orchestra. What's triggering this habits, and why is it so contagious?
From there we relocate to a lot more substantial behavior in the world of professional biking. We take a look at a high-stakes decision by cyclist Tyler Hamilton () in his mission for Trip de France glory and Olympic gold. It's a story of peer pressure, deep secrets, subterfuge and, ultimately, redemption.
Behavioral scientist Todd Rogers () of the Harvard Kennedy School () explores the myriad ways we're affected by those around us. He talks to Katy about some of the manner ins which organizations and organizations can harness our social nature for the greater good.
Lastly, Katy Milkman recalls at some of the early research on how individuals can be manipulated by social groups. She offers suggestions to assist you prevent coming down with mob mentality.
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