The digital age, with all of its monopolies and consolidation across numerous markets, has also seen an increase in development and small business seeing success by having unmatched access to customers through brand-new channels of commerce and interaction.

With market stability and consumer self-confidence taking hits recently, small luxuries like makeup continue to do well despite the battles of high-end brand names in general. With the success of some specific niche brands in this highly competitive and specific sector of cosmetics, what does the weather condition look like for some of the more recognized gamers in the makeup market?

This week, Phil and Danielle finish up their conversation about the beauty industry and the manner in which boutique brands might affect the bottom line for the big names in cosmetic products.
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