"Character exposes itself in misfortune" is a stating that can not only apply to the mankind and how our real nature shines through when confronted with a challenge, however likewise one that can use in business world. Although brand name loyalty can be a common trope in 21st century consumer culture, how does that sentiment hold up when the rubber satisfies the roadway?

In these times of inflation, shrinkflation, and other kinds of -ations that we've yet to ascribe memorable names to, some brand names are seeing once-loyal clients leap ship and try to find better worth as prices increase. While some brand name relationships can't stand the test of time, possibly we can look to the long-lasting relationship and business partnership of Warren Buffett and Charlie Munger for inspiration.

In this week's episode, Phil and Danielle are back to talking from different continents (and handling the fundamental technological incidents of that setupt) as they discuss what constitutes a brand name moat, and how strong that supposed moat can be in moments of financial instability.

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